People often talk online about how they do business to demonstrate their expertise, often in the spirit of sharing and transparency that customers value. However, if sharing this information isn’t appropriate for your business, a social media policy will help outline what can and cannot be shared. Larry Alton shares three tips for creating a social media policy.
Source: Social Media Examiner, July 13, 2017.
A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation.