Social media presents exciting opportunities for veterinary clinics to get personal and let their culture shine. Their Facebook feeds, YouTube videos, and Instagram pics are often intimate make clients feel like a member of the family. Social media opens new doors for communication – and client services – by allowing clients to ask questions, voice concerns, provide feedback and get real-time responses.
Source: AAHA Pets Matter, February 29, 2016.
Move over, Dr. Google. Who better to provide important pet care information than your own trusted vet? Veterinary hospitals’ social media channels are chock-full of valuable pet health content, from blogs and chats to videos and infographics. Many veterinary teams even use real-life examples from their practices as teaching tools for their clients.
INSIGHTS: Pets Matter is produced by AAHA for pet owners. The blog posts and resources advocate veterinary involvement and offer opportunities for client education. Representatives can use the topics from blog posts to help veterinary teams remember these tools are available for their own websites, blogs and newsletters.