Using social media effectively means much more than having an online presence. It means choosing content wisely and actually engaging with clients to build their confidence and trust in the practice.
Source: Veterinary Team Brief, November/December 2016.
Team take-a-ways:
- Veterinarians: As practice owners, the ROI of paying team members to spend time online likely is top of mind, but even though you cannot put a dollar amount on social media, returns of engagement can be huge.
- Management Team: Help team members respond online to client questions and concerns by creating prepared responses, just as the practice should have for telephone calls and cost explanations.
- Nursing Team: When you interact with clients and patients, take note of information and tips you pass along that would make good content to engage clients online.
- Client Care Team: Note the questions clients ask most frequently and help develop engaging posts answering those FAQs.