Consistency, relevance and authenticity are key to fostering lasting relationships with your audience in the digital landscape, writes Adam Christman, DVM, MBA. His article is good guidance for veterinary clinic teams to help them avoid knee-jerk posting.
A content calendar serves as a road map, enabling veterinary hospitals to plan their social media content systematically.” – Adam Christman, DVM, MBA
Source: DVM 360, January 18, 2024. Link.
INSIGHTS: AHD curators often reference posted articles as potential content for social media posts and newsletters. Even at an incredible 50 percent open rate, it is likely 65 percent of content is never fully read, let alone absorbed. Tell ‘em, show ‘em and tell ‘em again . . . over and over!