COMMENTARY
We had to share this research paper. Something new? NO. Still, a published paper on the influences of social media groups discussing the health issues, real or perceived, that challenge brachycephalic dogs seems important to highlight. Misinformation continues to rule these narratives and emphasizes the need for professional education for pet owners.
Researchers assert the use of social media groups to solicit health information highlights the need for the accurate dissemination of health and breeding information across all dog breed media channels and the potential importance of engagement by suitable authorities in a way that is acceptable to the community.
Source: Animals, February 28, 2024. Link.
Those involved in promoting pet health and owner education should consider how their owners may be utilizing social media groups and be aware of competing information sources which may not always support the message they are trying to disseminate.”
INSIGHTS: Third-party published content is easy to use to support veterinary recommendations and engage animal owners. Our curation team routinely positions B2C published content as worthy of sharing with animal owners. Feedback from those who have shared items is positive and appreciated.