Consumer pressure and perceptions routinely challenge animal care and food production practices. To support the release of the Animal Care section of its “2017 Sustainability Report,” Smithfield released a new 360-degree virtual reality video, which transports viewers to one of the company’s wean-to-finish hog farms. The company recently used the technology to take viewers inside a company sow farm as well.
Source: Feedstuffs, May 3, 2018. Link.
Our approach to animal care is rooted in the fundamental philosophy that the healthier our animals, the healthier our company,” Smithfield president and chief executive officer Kenneth Sullivan said. “Our bold initiatives create value for our business, our contract growers and supply chain partners, as well as the industry as a whole. Our animal care practices and policies underpin our focus on producing good food the right way.”
INSIGHTS: These types of videos and reports must be broadly distributed broadly to help increase consumer understanding of food production.