Consumers are seeking treats that are palatable to their pets and provide wholesome, natural nutrition at a good price, writes Keith Loria. He reviews trends, challenges and options in the retail treat marketplace.
Source: Pet Product News, February 2019, page 40. Link. Loria reviews trends including superfoods, increased protein options and price sensitivity using information and quotes from retailers and manufacturers.
INSIGHTS: A short visit to a local pet franchise is enough to boggle the mind. So many choices. So much blinding packaging and marketing. AND . . . considerable conflict between labels