Complimentary Commercial Content
Health monitoring technology is now available in cats’ litter boxes and by monthly subscription. It promises to provide cat owners a visible health monitoring opportunity which is important as cats instinctively hide any illnesses. The company has engaged Martha Stewart as a Pretty Litter brand ambassador. It has been featured in media such as Nat Geo Wild, Forbes, Reader’s Digest and others.
Source: Pretty Litter. Link. The company says PrettyLitter is the first-of-its-kind, health-monitoring, color-changing cat litter that makes it easier for to know if a cat is experiencing a potential health issue before urgent medical care is needed. They say PrettyLitter is cleaner and safer, using naturally occurring ingredients that also help trap order and eliminate moisture.
PrettyLitter is promoted as 80 percent lighter than other brands on the market, and a single bag per cat typically lasts up to one month. Subscriptions start at $22.00.
INSIGHTS: We’re sharing this as part of innovations empowering pet caregivers to be more involved in proactively managing their cats’ health. Understanding how and what the product detects is important for veterinary teams as they field contact from cat owners.