Commentary . . . contains commercial content
Every week our AHD team reviews hundreds of media items. Much of the content is about new, progressive trends or the personality of the month. When reading some recent pieces, I was reminded of helping my grandson learn how to skip rocks. The basic lesson starts with finding a flat rock, not too big, not too little . . . then relatively calm, smooth water.
In last week’s Brakke Consulting Viewpoint, Jim Kroman wrote about current economic concerns and reminded us that the basics are foundational for success. His comments reminded me of an article from MWI Animal Health earlier this year. We reference both in this post.
Times of uncertainty often call for us to go back to basics to be sure that we are managing the core building blocks our businesses rely upon for success.
Now is the time to be sure that you have control of the issues that you CAN control.” – Jim Kroman, Brakke Consulting
Source: Brakke Consulting Animal Health News & Notes, June 23, 2023. Link. Kroman’s views are near the bottom of the report.
Source: The power of data: How it can help your veterinary practice thrive, MWI Animal Health, February 15, 2023. Link. Courtney Carter shares ideas about creating a framework for growth in acquisition, retention, and client compliance.
Every piece of data gained about individual pet owners is a relationship-building tactic.”
INSIGHTS: PIMS systems, like veterinary technicians, are not being used to their full potential. Surprisingly, client demographics are seldom captured . . . which for analysts and marketers is an egregious waste of potential. But then PIMS were first implemented as fancy cash registers, contact repositories and scheduling tools. Which reminds me . . .
If the only tool you have is a hammer, you tend to treat everything as if it were a nail.” Abraham Maslow