Recent metrics from Vetsource show year-over-year parasiticide purchases remain in the negative <Link>. The April 2025 VetWatch® commentary echoed the decline <Link>. Across the industry, client adherence to preventatives remains a primary concern.
Jamie Lyn asked three veterinarians to identify the practical insights and tactics some practices use to consistently exceed industry averages and defy economic trends.
Source: Veterinary Advantage, April 2025. Link. In summary, Lyn found strong parasiticide compliance doesn’t require sweeping changes, but focused, intentional efforts. Building a culture of compliance through education, consistent messaging and streamlined processes empowers the team, eases the client decision-making burden and makes parasite prevention a natural part of everyday care.
<BQ> “When the concept of preventive care is embedded in the culture, it flows naturally from everyone on the team . . . it doesn’t feel like sales.” – Kelly Cooper, DVM
Image: Link.
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