Animal health pros often shy away from selling, but we are all managing transactions at some level. The industry is unsettled by significant demographic, economic, and technological shakeups. But there’s more at play as consumers, including us, are shaking things up. Our perceptions, expectations, and ultimately, behaviors are giving way to new shopping trends that retailers must recognize and respond to.
Source: CMO.com
Stephanie Overby shares six developments that industry leaders suggest should be top of mind, now and for the year ahead:
- Membership is the new loyalty
- All mobile contact matters
- Omnipresence trumps omnichannel
- The rise of personalization ecosystems
- Customer care gets social
- Shoppers will spend more money but less time
INSIGHTS: Of concern to our team is content coordination, message alignment and quality control across all platforms. This will be a need the trends expressed in this article will continue to create.