Speaking to the challenges of modern communications, Matthew Kirchner shares how today’s myriad modes of communication make memory and recall more difficult. He reminds us that few people will remember an instruction, request or message delivered only one time as recent research indicates our attention spans are getting worse.
Kirchner explains his mantra of seven times, seven ways . . . meaning deliver the message seven times by seven modes of communication to make sure a message gets received and acted on.
Source: Product Finishing, May 16, 2023. Link.
Seven times, seven different ways works almost no matter the message we’re hoping to send or the recipient we’re hoping gets the message.” – Matthew Kirchner
INSIGHTS: Determining which of the seven ways is most effective remains a challenge for our industry. A lot of resources are still dedicated to one-and-done efforts which, according to Kirchner, are likely a waste of time and money.