Pet owners don’t see their animals as “just pets.” They’re family. They worry about their dog’s arthritis, their cat’s weight gain, and whether their rabbit is secretly plotting world domination.
Source: Veterinary Advantage, March 2025. Link.
When you tie the product to real-world outcomes, you help your customer see the immediate impact.”
INSIGHTS: Speak your customer’s language and make it easy for them to decide.
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