Sales representatives and managers will recognize some of these barriers to sales effectiveness. Matthew McVany says sales reps are navigating challenges and roadblocks their managers may not fully recognize. Facing these tough truths isn’t easy, but recognizing them is crucial for meaningful change. Implementing comprehensive, supportive strategies ensures a resilient sales team ready to tackle any market challenge.
Source: DemandGen, April 15, 2025. Link. Among the challenges shown are:
- Sales reps aren’t selling, they’re typing
- Emails are invisible or ignored
- Trust and personal connection are dwindling
INSIGHTS: Note the quotes from sales reps about quotas, emailing, data entry and more.