Despite the large brand variety in the stain and odor control category, animal owners prioritize safety and efficacy as key factors to consider when selecting these products. Lindsey Getz discusses the category with retailers so they better understand selection, differentiation and the educational needs.
Dealing with odors, stains and waste removal is a reality of pet ownership, and pet owners are always going to be in need of products that address these concerns.
Source: Pet Product News, March 4, 2019. Link. Tried and true really counts in this category.
Surfactant technology, specifically, has really come a long way over the last five years and continues to lead the way for the next generation of green cleaning products. – Pete Stirling
INSIGHTS: Whether servicing a pet owner with a new or senior pet, cleaning up after a pet mess is inevitable. Getz exposes the need to question and educate pet owners on these products. She notes that cleanup conversations often open the door to important discussions about nutrition, pet lifestyle and the home environment. Conversations can also help educate pet owners to avoid mistakes they might be making at home, such as their lack of success with household cleaning products.
Attention sales reps! This could be a fun category to feature for a five- or six-week period in your territory. Who knows? Maybe it will be a profit generator for your accounts, as well.