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B2C articles like this provide veterinary teams with content to help cat and dog owners understand when behaviors assumed to be normal are actually signs of chronic itch, allergic skin disease or another condition that needs veterinary care.
Dogs with chronic itch may repeatedly lick or chew their paws, rub their faces, scratch their bodies, shake their heads or develop recurring ear infections. Cats may show chronic itch through overgrooming rather than obvious scratching because grooming is part of their normal routine.
Source: Pet Age, July 28, 2026. Link.
Owners know their pets’ routines better than anyone. A change in grooming, sleep or behavior is useful information . . . patterns that keep coming back are not to be ignored.” – Anthea Schick, DVM, DACVD
Related: Itchy Pet Awareness Month, Nationwide, July 28, 2026. Link. “Itchy skin is the most common condition we see affecting dogs. Often, when a pet is diagnosed with skin allergies, it is a chronic condition that requires ongoing care,” said Dr. Emily Tincher, CVO.
Image: Link.
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