Veterinarians, especially those working toward more active veterinarian-client-patient relationships in the face of the veterinary feed directive regulations, can be considered reps in this article by Pat Malone of The PAR Group. (See VFD-still much to do, 2/4/16). Leaders, he says, gain and keep wholehearted followers for a given course of action. Consider Malone’s five key points as call planning when you prepare.
Source: Vet Advantage Livestock, Winter 2015, page 8-9.
Leaders do the following exceptionally well: 1) Establish a common goal for every conversation; 2) Read others in the head and the heart; 3) Align or position their ideas in a way that makes sense to others; 4) Inspire others; 5) Help others reach well-informed, committed decisions.