There is an article written nearly every day about the challenges of getting prospective customers’ attention and consideration. Vanessa Nornberg shares four ways to reach out with purpose.
- Include specific things about his/her business in your initial contact
- Offer meaningful insight
- Call
- Set up an introduction to someone who might be helpful to the prospect in a way that does not compete with your company
Source: Inc., June 29, 2018. Link.
Those “Hi, just checking in” outreaches are nothing but fluff. And like used Kleenex, they get discarded without a moment’s regret. Think of contacting your prospect as a way to not just remain on the radar, but to remain relevant.
INSIGHTS: If the work you do contributes to generating invoices, this article’s detail will resonate with you.
Also, consider Nornberg’s message in the context of Pat Malone’s post Help others succeed, July 12, 2018. <link>