Reclaiming veterinary authority in the digital age

In this piece, My Vet Candy writes about the increasingly difficult challenge of online, non-veterinary influencers and why veterinarians are losing the information battle. Not new, the growth in “informed clients” is significant and causes increased amounts of appointment time to address misinformation. One solution is to guide pet owners toward reliable information and help them determine when professional care is necessary.

Source: Vet Candy, March 5, 2026. Link.

Provide pet owners with easy, vetted access to credible veterinary information available outside the exam room.”