Dairy Management Inc. and state and regional checkoff teams around the country are showcasing dairy’s resilience and community impact during the Covid-19 pandemic in celebration of National Dairy Month.
The efforts began on World Milk Day, June 1, with a Raising Gallons video < link > DMI created in partnership with state and regional checkoff organizations. The video features Olympians, NFL players, famous chefs and others raising a gallon of milk to show their appreciation for dairy farmers while supporting the checkoff’s goal of getting nutritious dairy to food-insecure Americans through its Feeding America partnership.
Source: Feedstuffs, May 29, 2020. Link. Checkoff-led efforts nationally and locally will promote “30 Days of Dairy” throughout June. Consumers including animal health pros are encouraged to post their own “raising gallons” photo using #UndeniablyDairy.
INSIGHTS: Consider engaging your dairy customers to join in the Raising Gallons effort. As you make appointments for farm calls, remind them of the campaign and ask them to participate while you are there. Connecting in this way helps secure relationships.
All work and no play is not good for the soul” – Felix Sabates