The efforts to educate and raise capabilities in animal owners are as important as building capabilities in employees. In this context. compliance takes on a new, more appropriate meaning. Kudos to the MWI Animal Health team for providing this thoughtful article.
Teach clients how to be better partners in their pet’s health care and THANK THEM!”
Source: MWI Messenger Focus – Companion Animal, Spring 2021. Link. Veterinary practices can address complacency through pet health education in the exam room and through educational marketing, including social media posts, videos, and infographics.
INSIGHTS: I’d wager some animal health pros will see this and say, “more of the same.” NOT SO. Today’s pet owners are frequently uniformed, if not ignorant, when it comes to proper stewardship for their pets. And, they want to be included in decisions when properly engaged.
Lecture-style appointments with single-choice options are not going to empower and build capabilities for home care.” – Kirk Augustine
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