Pet care startups from the U.S., Canada and Australia have been named finalists for the eighth annual Pet Care Innovation Prize powered by Purina. The first round winners brought innovations across the spectrum of pet care products and services including pet enrichment toys; a toothbrush designed specifically for a cat’s anatomy; alternative protein and allergy-friendly pet treats and food; a game-changing microchip that monitors pet health from the inside; and a platform to help organizations provide foster care for pets.
Source: Pet Product News, January 2024. Link. A culminating pitch competition is to be held in March at Global Pet Expo.