Churn can approach one-fourth of active clients annually. Normal reasons for churn include moving, pets dying, divorce, owner illnesses and others. An industry funded program, used by more than 1,000 veterinary practices can help bring your inactive clients back.
Source: AAHA NEWStat, July 18, 2017.
The program, Partners for Healthy Pets (PHP) is an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies led by AAHA and the American Veterinary Medical Association (AVMA). PHP is focused on preventive care. The program provides free, online tools to help practices recover those MIA clients.
Also see: AAHA NEWStat, July 20, 2017.