Commentary
Few would argue this statement, “No matter their age or lifestyle, regular vet care matters and it can help cats thrive.” But getting owners of ostensibly happy cats to establish routine veterinary visits is a challenge our industry faces in 2026 and beyond.
Communicating with cat owners is an important element of moving toward routine veterinary visits and care. There is excellent client-centered information already created and updated in web libraries across the industry, especially in the library at ASPCA® Pet Health Insurance Program. We’re highlighting one of the articles here that can be provided in newsletters, social media posts or as a resource for local media.
Source: ASPCA® Pet Health Insurance Program. Link.
Preventive care for indoor cats is just as important as it is for cats and dogs who spend time exploring the great outdoors. As a general rule, healthy adult cats should see the veterinarian at least once a year.”
Related: Cost of Care Resources. ASPCA® Pet Health Insurance Program. Link. The Cost of Care Wheel and the Client Digital Cost of Care Platform were designed to make it quick and easy to have conversations with your clients and to increase awareness of the cost of their pet’s veterinary care.
Going to VMX 2026? Plan to visit with ASPCA® Pet Health Insurance Program representatives in the exhibit hall, North/South building, booth 3220.