Project Hive Pet Company has a line of five treats and five toys that generate revenues and associated company donations to the Bee & Butterfly Habitat Fund. To date, the partnership has resulted in more than 2 million square feet of healthy bee habitat planted, with a goal of planting 50 million square feet over the next five years.
Source: Pet Food Industry, April 2022. Link. There’s no question that a mission involving sustainability and eco-consciousness is a solid move for a new pet food company right now, at a time when more and more pet owners are looking to a brand’s story to determine where they want to do business.