Complimentary Sponsored Content – Part 2 of a February 2021 series
In the first post, a study by Wendy Hauser, DVM, and team, <link> showed clients and veterinary team members felt better about pet health insurance discussions when done proactively. In this second post we review the effects of how proactive pet health insurance client education impacts the care pets receive.
The study results found pet health insurance to be positively associated with client spending on dogs as well as an increased number of patient visits for both cats and dogs.” – Wendy Hauser, DVM
Source: ASPCA® Pet Health Insurance. Link. Study results demonstrate a strong correlation between insured pets and increased pet health care, as evidenced by the following:
- 5% increase in total gross revenue in the study hospitals compared to 9.8% in benchmarked hospitals.
- 4% increase in revenue for insured canine patients vs. non-insured dogs within the study hospitals. Compared to the benchmarked hospital canine, spending on the insured hospital dogs was 23% higher ($735.00 vs. $565.00).
- Insured canines visited study hospitals an average of 6 visits per year; an increase of 23.8%. Non-insured dogs had 4.3 yearly visits.
- Insured cats visited study hospitals an average of 4 visits per year; an increase of 17.6%. Non-insured cats had 2.8 yearly visits.
View the a) executive summary, b) study article, c) infographic and d) a webinar approved for 1 hour RACE CE credit.
INSIGHTS: Note how this study differs from prior research:
- This proof-of-concept study period spanned two years.
- Personnel at each of the four study hospitals were taught how to proactively educate clients about pet health insurance.
- This study examined actual client spending and patient visits extracted from each participating hospital’s practice management software system, not survey responses.
Learn more, ASPCA Pet Health Insurance. LINK.
