Complimentary Sponsored Content – Part 1 of a February 2021 series
Our industry has continually improved health insurance products, treatments, and methods over time that better the lives of animals and owners. Surprisingly, owner acceptance of pet health insurance remains low despite evidence insured pets receive health care more frequently.
Moving beyond low adoption levels, Wendy Hauser, DVM, led a team to investigate and measure how pet insurance education affects pet care, client satisfaction and veterinary teams.
Regionally diverse, independently owned, companion animal, general medicine veterinary hospitals participated in a one-year clinical study to measure the changes in staff and client attitudes when active education about pet health insurance was implemented.
The study results indicate proactively educating clients about pet health insurance has the potential to positively influence client satisfaction levels.”
Source: ASPCA® Pet Health Insurance. Link See the a) executive summary, b) study article, c) infographic and d) a webinar approved for 1 hour RACE CE credit.
. . . results found a significant difference in the number of clients who reported feeling cared for after the veterinary hospital educational intervention. Additionally, team members reported fewer negative emotions associated with moral distress and an increase in perceived acceptance of medical recommendations by clients.~ – Wendy Hauser, DVM
INSIGHTS: Pet insurance and wellness plans seem relatively new following trends where pets are viewed as family members. Globally however, the first policy on a dog was written in 1924 while the first U.S. policy was written on Lassie in 1982 < link >. Adoption of pet plans in the U.S. lags significantly behind foreign uptake, especially in Sweden and the U.K.
Learn more, ASPCA® Pet Health Insurance. LINK.
