Recognizing and reinforcing behavior that results in the absence of disease is difficult, especially in a veterinary healthcare system built to respond to disease states versus reinforcing a state of health, according to Bob Lester, DVM. It is a challenge for a reacting-and-repairing versus preventing-and-preparing way of working
Lester describes the future benefits as wellness begets wellness and the positive effect of longer pet lifespans, as well as a fundamental shift in the approach to practice economics.
I submit that we’ve taken an “earns” approach to the business of veterinary medicine when “turns” are far better suited.” – Bob Lester, DVM
Source: Today’s Veterinary Business, June 2021. Link. Lester references the economic opportunity of a prevention-minded veterinary healthcare system:
Recall the American Animal Hospital Association study from several years ago in which the lifetime value of a pet receiving all recommended care over a 12-year lifespan resulted in a spend of $17,700. This compared to the average AAHA-accredited hospital delivering only $3,600. That’s nearly a five-times difference.
An additional three to five years of life to pets, their owners and our profession has immeasurable value. The $17,700 per pet would be well over $20,000 and perhaps closer to $30,000.
INSIGHTS: Lester spent considerable thought and time to deliver this message. Take time to read and think about what he describes. Kudos Dr. Lester!