Commentary
What’s old is new. What’s tried is true. After two decades of everything digital – postcards? Yes, postcards are returning as a way to stand out. This is what MailChimp promotes in a recent LinkedIn campaign.
The primary benefit of postcards is for our customers to have something tangible delivered right to their mailbox.” – MailChimp customer
Source: Linked In. Link. Here are some of the positioning statements:
Stand out with postcards
- Make an announcement
- Reward loyal customers
- Recover abandoned carts
- Say hello or thank you
INSIGHTS: I like using postcards in various campaigns as a tactical element to gain attention, recognize a booth visit, touch a seldom seen customer or to contact a set of customers before calling them. Postcards have always been an excellent and economical choice . . . IF:
- They are designed as a mini billboard (imprinting the message in fewer than 20 seconds)
- Contain fewer than 50 words of copy
- Are positioned with a call to action (including links and websites, etc.)