Reflecting the changes in pig production in the last 20 years, the Pork Checkoff program is undergoing a transformational shift. In rebuilding the checkoff program, the National Pork Board is putting a laser beam-like focus on the priorities and things that matter the most to our industry: trust and value.
Source: PORK, March 5, 2020. Link. David Newman, president of the National Pork Board says it’s about being good stewards of the land, actively engaging in their local communities and doing what’s responsible for production, including animal welfare, animal health and husbandry tactics. This includes a major focus on African swine fever and domestic and international marketing.
They have <people> a lot of choices out there in the marketplace now. We want to make sure that they’re comfortable buying real pork. It’s real good. It’s real nutritious. It’s real local and it’s really good for you.” – David Evan, president National Pork Board speaking about value.
INSIGHTS: Organizations like the National Pork Board make a difference. Congratulations to the leadership for transforming the 2020 Checkoff focus.