Podcasts are communication options often considered in the face of pandemic restrictions. But, will a podcast reach its audience? Morning Consult surveyed adults who frequently listen to podcasts. Spotify and Apple are the favored platforms and demographics indicate white males and millennials are the largest audiences.
The survey also considered the pros and cons of paid subscriptions or paywalls.
Source: Modern Consult, November 9, 2020. Link.
INSIGHTS: We found the references to serial podcasts interesting and reminiscent of old time radio melodramas like The Shadow Knows < link >.