Plain speak is about clarity, efficiency and making your message stick with your customers. It isn’t about dumbing down your message. It’s about smartening it up. It’s about clarity, efficiency and presenting a message that sticks. No one likes jargon, writes Brian Sullivan.
Source: Veterinary Advantage, August 2024. Link.
Questions make your clients think and relate their own experiences to what you’re offering.”
INSIGHTS: The simpler your message, the more likely it is to resonate. Whether calling on veterinarians or talking with pet owners clear, concise information helps them make informed decisions quickly.
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