Forty four percent of millennials see their pets as “practice” for the real deal, with 21 percent citing that as the main reason for welcoming an animal into their homes. Another 23 percent said it was at least part of the reason. These are just three key points animal health pros can take home from a recent study conducted by the business consultancy, GALE.
Source: Ad Week, August 13, 2017.
Marketers say they’ve noticed that the perception of pets has changed with this generation—and they can take that animals-as-kids perspective to the bank. According to the Wakefield study, millennials think differently about what an “essential” purchase is for their pets. Three out of four millennials who responded to that study said they are more likely to splurge on an item for their pets than on something for themselves.