STOP. LOOK. LISTEN.
As the internet age matures, online pet food purchasing options are spurring growth as a legitimate retail channel. “The channel making the biggest strides is the internet channel, which now ranks as the fifth largest for pet products and as the third largest for pet supplies,” said Packaged Facts in its U.S. Pet Market Outlook report, published in May 2017.
Source: Petfood Industry, July 2017, page 28.
Every demographic seems to be getting in on the internet-buying action when it comes to pet products, and numbers in many demographic channels more than doubled between 2010 and 2016.
INSIGHTS: Distributors with online and home delivery options for their veterinary hospital customers can use this information to reignite discussions about home delivery with accounts. Now is the time!