Petco has expanded Vital Care wellness rewards program to include new services and added cats. References to growth from its customer experience and retention strategies makes this article informative reading for animal health pros.
Vital Care members typically spend three times more with Petco than non-members” – Ron Coughlin, CEO
Source: Forbes, March 8, 2022. Link. Seven consecutive quarters of double-digit growth seems an endorsement of Petco’s focus on “whole pet” care. In recent years the company has added healthier food options, ramped up its in-store vet hospitals and clinics while expanding partnerships with pet-care service providers.
INSIGHTS: The comments about the type of customers PetCo is working to capture will especially interest veterinary clinic owners and managers.