Opinion
PupBox, a monthly subscription service for dogs, will expand to offer boxes across four life stages: puppy, young pup, grown pup and senior pup. The boxes each contain five to seven hand-picked items items designed for a dog’s specific needs at each stage of life.
This expansion follows the one of Petco’s mental health pet programs, which also feature the retailer’s private label products.
For independents in the animal care services community, programs like this are challenging. They go beyond advertising or reminder card recency establishing an in-home brand experience.
Source: Storebrands, September 10, 2021. Link. Each PupBox will contain toys, accessories, treats and chews meeting Petco’s industry-leading nutrition standards. Additionally, exclusive offers and discounts on services at Petco pet care centers, including grooming, training and veterinary care, will give subscribers access to Petco’s complete pet care ecosystem.
INSIGHTS: Notice the quote “good for pets and good for Petco.”
Think about it!
PupBoxes effectively get pet owners to pay for personalized demand generation. In-store, online and animal care service expectations and offers get delivered as pet owners enjoy watching their pet play with the newest stuff from the box.