Commentary
Veterinary teams in private or corporate practices need to be aware of this ad campaign and consider what it is telling dog owners. It is disappointing to see the less money theme perpetuated at a time when many veterinary practices are still dealing with staffing challenges, appointment availability and levels of services.
It takes a Dogg to know a dog. And Snoop Dogg knows that food without artificial ingredients, toys for mental stimulation, and full vet services keep pets happy and healthy.”
Source: Petco, YouTube, June 12, 2023. Link.
Also see: Snoop Dogg sniffs for deals, new Petco ads, Pet Product News, June 2023. Link.
Also see: Snoop Dogg signs with Petco as ambassador, HIPHOPWIRED, June 13, 2023. Link. The campaign is Petco’s latest addition to their “It’s What We’d Want If We Were Pets” initiative. In addition to his role as an ambassador, Snoop has curated his own list of products that embody his cool and cozy lifestyle.
With this campaign we wanted to have some fun while reinforcing that no pet parent should ever have to compromise on the quality of their pets’ care in return for a good deal. And that whatever their budget, they can continue to give their pets the same high-quality care they’d want for themselves or any other member of their family.” – Katie Nauman, Petco’s CMO