“Petco’s Vital Care Wellness Plan is the latest offering in our mission to improve the lives of pets and pet parents. With Vital Care we are offering critical, everyday services, from nail trims and teeth brushing to vet care, in a way that has never been done before – all in one accessible destination.” – Ron Coughlin, Petco CEO.
Source: Rural Marketing News, October 12, 2020. Link. Vital Care membership costs $19 per month and requires an annual commitment. Included in the plan are routine services including unlimited nail trims and teeth brushing for dogs.
Also see: Petco veterinary clinic expansion speeds up, V.I.N. October 8, 2019. Link.
Petco aims to foster a localized veterinary experience that isn’t cookie-cutter.” – Whitney Miller, DVM
INSIGHTS: Participation in this style of program will be interesting to follow. Moving routine maintenance to a wellness platform could benefit the uptake of medical wellness plans or pet insurance.