Petco launched a community-driven test concept to address the health and wellness needs of pets and farm animals in rural communities. The grand opening of the first location was in Floresville, Texas, last Friday. The Neighborhood Farm & Pet Supply centers will be new, standalone retail facilities located at the heart of small towns and rural communities. The company expects them to be one-stop shops for health care for horses, cows, pigs, sheep, goats and more.
Source: Petco, July 17, 2022. Link. With 14 percent of the U.S. population living in rural areas and rapidly growing, there is an estimated $7 billion total addressable market in small-town and rural locations*, providing Petco with an opportunity to capture significant incremental market share and share of wallet gains. . . . Each location will offer local events and an in-store community board to support safe, pet-friendly interaction amongst neighbors.