The U.S. pet wellness market is larger and growing faster than many industry estimates suggest. According to Lauren DeVestern, long-term demand, channel success, high customer retention and clear brand differentiation support the pet wellness category’s value.
Source: PETFOOD Industry, June 18, 2026. Link. Pet wellness products remain heavily online, but expanding into brick-and-mortar retail represents a significant growth opportunity, said Lauren DeVestern.
Unlike pet food and treats, where recent gains have come largely from price increases amid flat volume, supplements have posted both volume and price growth.”
INSIGHTS: Beyond the market and sales potential, it will be increasingly important for veterinary teams to inquire about supplements and enter that information in pet records.
Image: Link.
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