“The omnimarket experience has redefined the way pet owners search for, find and buy pet products. It transcends retail channels and product categories,” shared David Sprinkle, publisher and research direction for Packaged Facts. He said, “. . . the humanization of companion animals is increasingly evident with pet food, especially evident with fresh pet food, with pet food that you would literally eat yourself, with new formats including treat bars that really follow human food formats.”
Source: Pet Food Processing, March 29, 2021. Link. “Local as the new natural” is also a trend projected by Sprinkle, as retailers establish themselves not only as a valuable member of communities, but a valuable stakeholder in promoting pet welfare, care and holistic wellness.
INSIGHTS: Every pet eats every day. So, it is important to be aware of key trends in the pet food segment including pet health and wellness, e-commerce and retail channel shifts.
Also see: Chewy, Purina surveys on premiumization and transparency, Pet Food Industry, March 25, 2021. Link.