Research publisher Packaged Facts of Rockville, MD, recently published the study Pet Medications in the US, 4th Edition.. It analyzes the market for prescription and over-the-counter medications for dogs and cats with a particular focus on brand-name products and antiparasitics.
Source: Pet Product News, July 2016, page 16.
From and availability standpoint, the market for flea/tick prevention is evolving and expanding as consumers find an increasing array of option to choose from. Spot-on flea/tick treatments still generate much of the category revenue.
INSIGHTS: Animal health professionals in any part of the supply chain need to monitor information on the market, trends in consumer behavior and consider how to stay relevant as a product source.