Humane husbandry is now as important to pet owners as not including synthetic ingredients in pet foods, according to recent survey information. Nearly half of U.S. pet owners surveyed considered natural and organic pet food to be safer than regular food.
Sustainability, animal welfare and ethical sourcing of ingredients, those all have a lot of play remaining in the overall pet food market, both mass and specialty.” – David Sprinkle, Packaged Facts
Source: Petfood Industry, September 10, 2020. Link. Animal welfare, ethical sourcing and other aspects of sustainability continue to grow as influences on pet food customer decisions. Pet foods developed to meet these trends present both innovation opportunities and public scrutiny.
INSIGHTS: Veterinary teams and retail associates must consider the preferences of pet owners when discussing diet choices. Work with your pet food suppliers to identify the foods that best fit the natural and organic categories.