Commentary
An NRF survey shows $700M is projected in pet Halloween spending this month, yet last week we shared a report that found 72 percent of veterinary service providers are seeing owners delay pet care due to ongoing economic concerns <Link>.
The juxtaposition of economic commitments is bizarre, not surprising, but mind-boggling.”
Additionally, it is National Animal Safety and Protection Month <Link> and owners are dressing up pets to trick or treat? For some pets, wearing a costume may cause undue stress. The ASPCA recommends that you don’t put a dog or cat in a costume unless its known he or she loves it <Link>.
Source: Pet Age, October 5, 2023. Link. Includes commercial content from Pet Portraits including links to current pet Halloween trends on TikTok.
INSIGHTS: So what might be actionable?
Veterinary clinics could consider a drive-up, curbside Halloween pet costume contest focusing on the safest costume for small, medium and large dogs, as well as other categories staff members would enjoy creating. Include something for cats too. Don’t forget to include safety tips, prevention information, local media and take a lot of pictures to use on social media.