Chris Rowland writes about key trends influencing our industry’s annual growth, including increases in pet ownership, the humanization of pets and pet parents demanding premium products and better, quality food.
Source: International Business Times, December 28, 2018. Link. The trends indicate growth in the following areas:
- Innovation to spark new products and better technology
- Less about the brand name, more about the authentic story
- Millennials living with their pets and increase in ‘pet socials’
- Humanization of pets and premium food
- Brick and mortar refining the retail experience
- New brands take hold through specialty stores and independent retailers
INSIGHTS:
Pet owners today want to establish genuine connections and have go-to places that understand them and their pets’ needs.