As consumers demand more transparency, are pet food companies learning to better tell their stories and communicate what they make, but why and how they make it, and what they stand for? Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, says, “Yes.” She writes a commentary about her experiences at Super Zoo 2018 and the changing approach to transparency.
Source: Pet Food Industry, July 3, 2018. Link.
Many pet owners are overwhelmed and confused about what is best to feed their furry family members. At the same time, most pet food companies have struggled with how to best educate consumers on pet food nutrition, especially the importance of dogs and cats receiving the proper levels of essential nutrients, not just certain ingredients.
INSIGHTS: Animal health professionals need to be cognizant of how new brands are being positioned and marketed.
Natural pet food brand Halo has found a new – and direct – way to tell prospects why they should buy its product – it produces nice poop.