Diana Pet Food’s Chloe’ Champion and Perrine Delime share the challenges of satisfying both pet palates and owners’ noses when developing pet diets.
. . . pet food must smell great to both the pet and the owner
Source: Appetizer, May 12, 2018. Link.
Data from an online consumer survey showed 25 percent of respondents said that pet food odor was a very important criterion when choosing a product.
INSIGHTS: With all the brand expansion in diet categories, we probably shouldn’t turn up our nose to this information.