Learn what pet owners actually look for in packaging. This column notes packaging trends and what buyers want on packaging from the pet food industry.
Source: Petfood Industry, December 15, 2015.
For pet owners who do care most about what pet food packaging actually says efforts are under way to help make that information easier to find and comprehend. A task force has convened in the US by the Pet Food Institute to research, develop and propose improved pet food labels, including a Nutrition Facts box, possibly with blessing from the Food and Drug Administration (FDA).