Lindsay Beaton shares what is, what is being proposed and where confusion exists in the efforts to update pet food labeling.
The idea of simplifying things for pet food customers is constantly evolving in the industry. Making it easier to understand pet nutrition has been a consistent demand heard from advocacy groups, veterinarians, customers and pet nutritionists.
Source: Petfood Industry, April 2021. Link.
INSIGHTS: We hope the white coats and dark suits involved in these efforts will include consumer assessment research to ensure new labels are easily understood and actionable. Ensuring pets’ diets are manageable and dependable will support overall health and wellness.