Nebulous terms create confusion on pet food labels, especially when ridiculous terms are used to describe a product. Most of these terms have no legal definition or if they have been defined, they are a mismatch to popular definitions. The author discusses a list of terms to ignore or rethink when choosing food for your pets:
- Human-grade
- Premium
- Organic
- Holistic
- Gourmet
- Senior
- Natural
At the same time, consumer trends are driving pet product retail trends that are representative of sweeping changes that are affecting the pet retail channel.
Source: Tuft’s Catnip, February 2020. Link.
. . . many of the come-hither terms have no legal definitions. They mean whatever the manufacturer wants them to mean.
Source: 6 trends to consider for your pet business, Pet Product News, January 231, 2020. Link. Trends include: The rise of pet tech; Pets eating like their owners; Dental care; Senior pets; Halloween; CBD
INSIGHTS: This is applicable to every cat or dog owner. They are nearly 100 percent compliant to feeding a pet diet daily. Veterinary teams and retailers can help educate pet owners and guide them toward the best value or best options for each individual pet.